Welcome to “Hug What You Love” a heartfelt collection inspired by the embrace of life’s most treasured passions. The phrase “Hug what you love” is a metaphorical way of encouraging people to cherish and actively appreciate the things, people, and activities that bring them joy and fulfillment. Drawing from personal stories and iconic inspirations, this collection weaves together the beauty of blooming flowers, the timeless allure of vintage cars, and the boundless joy of Corgi dogs, celebrating the simple yet profound pleasures that make life extraordinary.
The timeless elegance and vibrant beauty of Vita Sackville-West’s renowned garden at Sissinghurst Castle inspire our floral collection. Just as Vita lovingly curated her garden, creating a haven of serenity and splendor, we celebrate the art of nurturing flowers. The affection and adoration that Queen Elizabeth II had for her Corgis is legendary. Inspired by this royal bond, our collection highlights the endearing personality and adorable quirks of Corgis, celebrating the joy and companionship they offer. Engaging deeply with your hobbies allows you to express yourself and find joy, effectively “hugging” what you love by making it an integral part of your life. “Hug What You Love” is a celebration of the passions that define us.
CREDITS
Collection SS 25 HUG WHAT YOU LOVE
3D Jewelry: SUAGONGO
Photography: WHITE DOG STUDIO
Models: SOFÍA, ETHAN